In other words, smartphones weren’t for everyone. Furthermore, most operating systems were closed to third-party developers and manufacturers. Device makers had to pay a fee to license an operating system (OS), or they had to absorb the cost of developing their own from the ground up. While the first smartphones were impressive for their time, they were very expensive. NASA just launched the New Horizons probe to Pluto, The Da Vinci Code recently opened, and only 1% of the world had a smartphone Business Insider, IDC - One In Every 5 People In The World Own A Smartphone, One In Every 17 Own A Tablet - December 2013.
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